æ ‡é¢˜æ˜¯ç”±å¤šä¸ªå…³é”®è¯ç»„æˆçš„åQŒè€Œæ ‡é¢˜çš„æ ¸å¿ƒä½œç”¨æ˜?/span>æç‚¼äº§å“ä¿¡æ¯ä¸Žäñ”å“å–ç‚?/strong>ã€‚å› æ¤ï¼Œä¸€èˆ¬æƒ…况下åQŒæ ‡é¢˜å…³é”®è¯åˆ†äØ“(f¨´)三大¾cÕdž‹æˆ–包å«ä¸‰å¤§è¦ç´ ,å»I¼š(x¨¬)产å“è¯ã€å±žæ€§è¯ã€è¥é”€è¯ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
通常åQ?/span>äº§å“æ ‡é¢˜çš„ç»„åˆæ–¹å¼?/strong>为:(x¨¬)è¥é”€è¯?属性è¯+产å“è¯?/strong>ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
åQ?åQ‰äñ”å“è¯
产å“è¯å³æˆ‘们常说çš?/span>产å“åç§°ã€‚æ ‡é¢˜ä¸åªåº”嫿œ‰1个äñ”å“è¯åQŒä¸”应ä‹É用通俗的äñ”å“å¿U°ã€‚äñ”å“è¯åº”éµå¾ªå®¢è§‚性和相关性,å³äñ”å“实际是什么就使用什么äñ”å“å¿UŽÍ¼Œä¸”äñ”å“è¯ä¸Žäñ”å“图片应å…ähœ‰ä¸€è‡´æ€§ã€‚客观精准的产å“åç§°æ‰èƒ½è®©ä¹°å®¶åœ¨æœçƒ¦å¯¹åº”产å“è¯æ—¶æ›´ç²¾å‡†åœ°å±•现相关产å“òq¶äñ”生点击,å³äØ“(f¨´)商å“å¸¦æ¥æ›´å¤š¾_‘Ö‡†å±•现和更高的点击率ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
ä»¥æ‰‹é“¾äØ“(f¨´)ä¾‹ï¼Œä¼˜è´¨æ ‡é¢˜å’Œåä¾‹æ ‡é¢˜å¦‚ä¸‹ï¼š(x¨¬)
ä¼˜è´¨æ ‡é¢˜åQšå°é¢æ‰¹å‘æ—¶ž®šéŸ©ç‰ˆçŽ«ç‘°èŠ±é”†çŸ³æ‰‹é“¾
åä¾‹æ ‡é¢˜åQ𿉋é“?nbsp;韩弙åšw“¾ 水晶手镯
åä¾‹æ ‡é¢˜è§£æžåQšæ ‡é¢˜ä¸å«æœ‰æ‰‹é“¾ã€é¡¹é“¾ã€æ‰‹é•¯ä¸‰ä¸ªäñ”å“è¯åQŒè¿åäº†æ ‡é¢˜å †ç ŒåŽŸåˆ™ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
åQ?åQ‰å±žæ€§è¯
属性è¯å?/span>æè¿°äº§å“特å¾ç‰ÒŽ(gu¨©)€§çš„è¯æ±‡åQŒæ˜¯äº§å“è¯çš„修饰è¯?/strong>åQŒå¯¹äº§å“è¯è“våˆîC¿®é¥îC½œç”¨ï¼Œç•Œå®šäº†äñ”å“çš„å“牌ã€åŠŸèƒ½ã€æè´¨ã€é£Žæ ¹{€å°ºå¯¸å¤§ž®ã€é‡é‡ç‰æ–šw¢çš„特性或å–点。属性ä¸åŒçš„äº§å“æœ‰ç€ä¸åŒæ¶ˆè´¹éœ€æ±‚的买家¾Ÿ¤ä½“åQŒå› æ¤ä¸åŒçš„å±žæ€§è¯æ‹¥æœ‰ä¸åŒçš„æœç´¢çƒåº¦ã€‚通常情况下,我们所说的大è¯å³äñ”å“è¯åQŒé•¿ž®‘Ö°è¯å³å±žæ€§è¯+产å“è¯ã€‚大è¯å®šä½çš„æ˜¯æ›´å®½æ³›çš„æ¶ˆè´¹äh¾Ÿ¤ï¼›è€Œé•¿ž®‘Ö°è¯å®šä½çš„æ˜¯æ›´¾l†åˆ†çš„æ¶ˆè´¹äh¾Ÿ¤ã€‚选择产å“å±žæ€§è¯æ—¶åº”修饰得当åQŒä¸è¦å¤¸å¤§ï¼Œ½Hå‡ºäº§å“æœ€å…ïL(f¨¥ng)«žäº‰åŠ›çš„ç‰¹æ€§ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
ä¼˜è´¨æ ‡é¢˜åQšæ—¥æœ¬GBUè½Õdéy防晒五折阳伞205g
åä¾‹æ ‡é¢˜åQšå¤§é‡ä¾›åº”é“…½W”伞防晒ä¼?/span>
åä¾‹æ ‡é¢˜è§£æžåQšæ ‡é¢˜ä¸¾~ºå°‘å¯ä»¥ä½“现产å“ç‰ÒŽ(gu¨©)€§çš„属性è¯åQˆå¦‚ä¼˜è´¨æ ‡é¢˜å±•ç¤ºäº†è½»å·§ã€äº”折ç‰äº§å“特å¾åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
åQ?åQ‰è¥é”€è¯?/span>
è¥é”€è¯å³æ ‡æ˜Žäº§å“ä¼˜æƒ æ”¿ç–ã€ä¿ƒé”€ä¿¡æ¯ã€å•†å®¶æœåŠ¡æ”¿½{?/strong>½{‰æ–¹é¢çš„è¯æ±‡åQŒä¾‹å¦‚满x包邮ã€åŒ…退æ¢ç‰ã€‚è¥é”€è¯çš„ä½œç”¨æ˜¯é€šè¿‡ä¿ƒé”€ä¼˜æƒ å¸å¼•买家与通过æœåŠ¡ä¿éšœæ‰“消买家的顾虑ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
ä¼˜è´¨æ ‡é¢˜åQ?0ä»¶è“vå…邮日本GBUè½Õdéy防晒五折阳伞205g
åä¾‹æ ‡é¢˜åQšé‡å¤§ä»Žä¼˜äº”折阳ä¼?/span>
å颿 ‡é¢˜è§£æžåQšè¥é”€è¯åº”å…¯‚±¡åŒ–,使买家å¯ä»¥æ¸…æ™°çŸ¥æ™“ä¼˜æƒ æ”¿½{–ã€?/span>
åQ?åQ‰æ ‡é¢˜å…³é”®è¯‹¹é‡è¯Šæ–
æ ‡é¢˜ä¼˜åŒ–çš„ç¬¬ä¸€æ?/span>首先æ˜?/span>æŸ¥çœ‹æ ‡é¢˜ä¸å„关键è¯çš„‹¹é‡çŽ°çŠ¶åQŒåƈ作出判æ–哪些关键è¯å¯ä»¥è¢«ä¼˜åŒ–替æ¢ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
如下图所½Cºï¼Œé€šè¿‡ã€ç”Ÿæ„å‚è°?nbsp;| å•†å“ | æ ‡é¢˜ä¼˜åŒ–ã€‘å¯ä»¥æŸ¥çœ‹ç³»¾lŸæ˜¯å¦‚ä½•æ‹†åˆ†æ ‡é¢˜ä¸çš„关键è¯ä»¥åŠå„å…³é”®è¯æ‰€å¸¦æ¥çš„展现。关键è¯çš„红色越‹¹…代表带æ¥å±•现次数越ž®‘ï¼Œå»ø™®®ä¼˜åŒ–展现‹Æ¡æ•°è¾ƒå°‘的属性关键è¯ã€‚ä¾‹å¦‚ï¼Œä¸‹å›¾ä¸æ‰€½Cºçš„商å“åQŒå±žæ€§å…³é”®è¯ä¸å•†åŠ¡ã€å¤å¤æ‰€å¸¦æ¥çš„展现比˜q·ä½ ã€æŠ˜å æ‰€å¸¦æ¥çš„展现覞®‘ï¼Œå»ø™®®ä¼˜åŒ–ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">

åQ?åQ‰æ ‡é¢˜å…³é”®è¯æ¥æº
å‰é¢æˆ‘们知é“äº†å¦‚ä½•åˆ¤æ–æ ‡é¢˜ä¸å„关键è¯çš„æµé‡çްçŠÓž¼Œòq¶ä¸”廸™®®ä¼˜åŒ–为商å“带æ¥çš„展现相对较少的关键è¯ã€‚那么下一æ¥ä¾¿æ˜?/span>挑é€?/strong>å…¶ä»–å¯èƒ½ä¸ºæ ‡é¢?/span>å¸¦æ¥æ›´å¤šå±•现的关键è¯åQŒå³æœçƒ¦çƒåº¦æ›´é«˜ä¸”符åˆå•†å“属æ€?/strong>çš„è¯ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
商å“çš„å…³é”®è¯æ¥æºåŒ…括åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
â‘?途径一åQ?/span>
生æ„å‚谋选è¯åŠ©æ‰‹åQšèµ\径䨓(f¨´)ã€ç”Ÿæ„å‚è°?‹¹é‡-入店关键è¯?选è¯åŠ©æ‰‹ã€?/strong>åQŒæœç´¢äñ”å“,å›_¯æŸ¥çœ‹äº§å“相关æœçƒ¦è¯çš„æœçƒ¦çƒåº¦ã€æœç´¢å¢žé•¿å¹…度以åŠå½“å‰çš„供需指数åQˆå³å¸‚场竞争åº?ã€?/span>

â‘?途径二:(x¨¬)
生æ„傿œç´¢è¯æŽ’行åQšèµ\径䨓(f¨´)ã€ç”Ÿæ„å‚è°?市场竞争-æœçƒ¦è¯æŽ’行ã€?/span>åQŒé€‰å®šå¶å¾cÈ›®åQŒå³å¯æŸ¥çœ‹è¯¥å¶å¾cÈ›®ä¸‹ç›¸å…Ïxœç´¢è¯çš„æœç´¢çƒåº¦ã€æœç´¢å¢žé•¿å¹…度以åŠå½“å‰çš„供需指数åQˆå³å¸‚场竞争åº?ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">

â‘?途径三:(x¨¬)
在PCç«¯å’Œæ— çº¿ç«?/span>找货æºä¸»æœä¸è¾“入相关产å“è¯?/span>åQŒä¸‹æ‹‰æ¡†ä¸ä¼š(x¨¬)展示˜q‘期买家æœçƒ¦è¾ƒå¤šçš„è¯ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">

é€šè¿‡ä»¥ä¸Šå…³é”®è¯æ¥æºï¼Œå•†å®¶å¯ä»¥å»ºç«‹äº§å“的关键è¯è¯åº“åQˆåŒ…å«å…³é”®è¯ã€æœç´¢çƒåº¦ã€æœç´¢å¢žé•¿å¹…度ã€ä¾›éœ€æŒ‡æ•°½{‰ä¿¡æ¯ï¼‰åQŒå¾è®®ä»¥1-2呍䨓(f¨´)周期åQ?/span>更新关键è¯è¯åº?/span>。更新关键è¯è¯åº“çš„åŽŸå› æ˜¯åQŒæ£å¦‚äñ”哿œ‰å…¶ç”Ÿå‘½å‘¨æœŸï¼Œå…³é”®è¯ä¹Ÿæœ‰ç›¸å¯¹åº”的生命周期,商家需è¦åЍæ€å…³æ³¨å¸‚场需求å˜åŒ–ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">

åQ?åQ‰å…³é”®è¯ä¼˜åŒ–效果评估
优化替æ¢äº†å…³é”®è¯ä¹‹åŽåQŒä¸‹ä¸€æ¥ä¾¿æ˜?/span>观察与评ä¼?/strong>新的关键è¯çš„‹¹é‡æ•ˆæžœã€‚通常需è¦?/span>1-2周的数殿U¯ç¯åQŒæ‰èƒ½è¿›è¡Œä¼˜åŒ–效果评估。评ä¼îC¼˜åŒ–效果å¯ä»?/span>é‡ç‚¹å…Ïx³¨2ä¸ªæŒ‡æ ‡çš„å˜åŒ–åQ?/span>展现与点击è{化率。如果新的关键è¯ä¸ºå•†å“所带æ¥çš„å±•çŽ°å’Œç‚¹å‡»è½¬åŒ–çŽ‡åœ¨æ ‡é¢˜å„关键è¯ä¸éƒ½è¾ƒé«˜åQŒåˆ™å¯ä»¥ä¿ç•™åQŒç‘ô而优化其他关键è¯ã€?/span>
ä»¥ä¸Šä¾¿æ˜¯æ ‡é¢˜å…³é”®è¯ä¼˜åŒ–çš„æ¥éª¤åQŒäØ“(f¨´)大家æ€È»“åQšå…ˆè¯Šæ–æ ‡é¢˜å…³é”®è¯æµé‡çްçŠÓž¼Œå†ä»¥1-2呍䨓(f¨´)周期建立关键è¯è¯åº“,从è¯åº“ä¸é€‰æ‹©æ›´ä¼˜çš„å…³é”®è¯æ›¿æ¢‹¹é‡ä¸ä½³çš„关键è¯åQŒæœ€åŽç»˜q?-2周的数殿U¯ç¯åŽé€šè¿‡å±•现和点å‡Èއ2ä¸ªæŒ‡æ ‡è¯„ä¼îC¼˜åŒ–效果ã€?/span>
最åŽï¼Œå„ä½å•†å®¶æœ‹å‹éœ€æ³¨æ„åQ?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">
â‘?关键è¯ä¼˜åŒ–需ž®‘é‡å¤šæ¬¡åQ?/span>一‹Æ¡ä¼˜åŒ?-2个è¯å›_¯åQ?/span>观察1-2周左åÏx•ˆæž?/strong>åŽå†¾l§ç®‹ä¼˜åŒ–其他关键è¯ï¼›
â‘?关键è¯ä¼˜åŒ–需分阶ŒD?/strong>åQšè°}æ…Žé™·å…¥æµé‡å¯¼å‘ï¼Œå…³é”®è¯æœç´¢æŒ‡æ•°è¶Šé«˜ï¼Œç«žäº‰ä¹Ÿè¶Šå¤§ï¼Œåº?/span>æ ÒŽ(gu¨©)®äº§å“阶段选择åˆé€‚的关键è¯?/strong>åQŒä¾‹å¦‚æ–°å“多使用¾_‘Ö‡†é•¿å°¾è¯ï¼Œæˆç†Ÿ‹Æ¾ä‹É用å°çƒè¯åQŒçˆ†å‘款使用çƒé—¨è¯ã€?br style="margin: 0px; padding: 0px; outline: 0px; max-width: 100%; overflow-wrap: break-word !important;">